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This latest fundraiser is designed to fill an hour, including your local pitch breaks.
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As some affiliates have demonstrated, you can even get great results using the Rick Steves premium package for a Rick Steves-themed premium hour in your news magazine programming, too. If your station offers the Rick Steves premium package for your contributors, you can let Rick pitch them for you by inserting the separate set of premium-specific pitches during your local pitch breaks. Rick also emphasizes the value of the public radio "news imperative" with listeners, and refers often to the quality of news and information programming on public radio throughout this fundraiser. Rick closes each segment by pitching the value of public radio, and the need for your listeners to show their support. Note that Rick does not pitch the fundraising premium packages during the fundraiser modules just in the separate clips that you can include in your local pitch breaks. If your station is offering the Rick Steves Premium Package, you can emphasize Rick's "On the Hippie Trail" book as part of the thank you gifts offered at the $120 and $240 levels in the local pitch break at the end of segment C. That segment focuses on material in Rick's new fundraiser premium book, "On the Hippie Trail." This fundraiser edition of Travel with Rick Steves includes a set of "Best of" interviews from the program, as well as excerpts of an interview that affiliate WGBH did with Rick. In the latest set of Travel with Rick Steves fundraiser modules, Rick does most of the heavy lifting for you, in making a strong case for listeners to support your station. Let one of the top fundraisers in public broadcasting, put his expertise to work in raising support for your radio station.
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Travel with Rick Steves Fundraiser Modules 2022-1 Funder #2022-1 Released March 30, 2022